Dubai: Luxury hotelier Elisabetta Gucci is planning to open 40 hotels in the next 15 years in the Middle East, Far East and South America, an executive told the Reuters Global Luxury Summit this week.

The hotelier expects to open its first hotel in Dubai at the end of this year, the executive said.

The Elisabetta Gucci Hotel in the Media City is expected to have 80 suites, two penthouses and one “royal” suite and expects to offer the ultimate in hospitality.

Part of the attraction will be a unique club, exclusive dining facilities and a fantastic roof-top lounge bar. Guests will also enjoy exclusive limousine service, the hotelier said.

Elisabetta Gucci is the daughter of fashion designer Paolo Gucci.

She is the fourth generation of the famous Florentine dynasty.

The decision by Elisabetta Gucci to develop a hospitality business follows the international trend to bring well known Italian names into the hospitality industry, the company said.

“She realised that she is probably one of very few who have the cultural background and experience to express her family heritage through the creation of an ambiente representing true Italian luxury and lifestyle,” the hotelier said.

“All this thanks to her cooperation with Formitalia Luxury Group in creating exclusive interiors, furniture and art.”

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