By Roger Yu, USA TODAY
Not sure what kind of Best Western you’ll get when you book? Think Radisson may not be upscale enough?
The two companies have plans to upgrade and relabel properties to help guests find the ones that best suit their tastes and budgets. The properties in these chains vary widely in quality and amenities. Separating them into groups will allow the hotels to compete more effectively and charge more for better-quality hotels, the companies say.
The attempts accelerate an industry trend of targeting a variety of guests at a time fewer people are traveling. Hyatt grouped its best properties under the Park Hyatt banner in the 1980s and branded limited-service hotels as Hyatt Place in 2006.
It’s a way to highlight certain properties without launching a new brand, says Jim Butler, a hotel industry blogger and chairman of law firm JMBM’s Global Hospitality Group.