ATLANTIC CITY – Forget all that talk about deregulation, boutique casinos and battling out-of-state gaming competition.
Officials with the resort’s gaming halls said this Memorial Day weekend will go down as one of their best ever, attributable in major part to something that has traditionally driven good business at the shore: the weather.
With the sun shining and temperatures in the 80s, casino officials on Monday said plenty of people made their way to the resort. Hotel rooms at some casinos were all booked, shows were sold out, restaurants had lines of hungry customers and business at the beach bars boomed, they said.
“The weather was perfect, and that was a big help,” said Mark Juliano, chief executive officer of Trump Entertainment Resorts Inc., which operates three casinos in the city. “When the weather cooperates, people come. The lure of the Jersey shore for a Memorial Day weekend is pretty powerful.”
“We were rocking,” said Don Marrandino, eastern division president for Harrah’s Entertainment, which runs Bally’s Atlantic City, Caesars Atlantic City, Harrah’s Resort and the Showboat Casino Hotel. “It was awesome. It was just a great weekend all around.”